Retail SEO
Store hours, local services, collection routes and branch moves. These details shape the local customer journey. Manage them against the verified location register rather than a generic national profile.
Get a network auditDelivery workflow
Reconcile profile ownership and local services with operational records. Agree an approval route for sensitive replies, validate the booking destination and maintain a launch or closure checklist.
Evidence and measurement
Track accurate location data, relevant search coverage and verified enquiries. Separate platform actions from conversions confirmed in your own systems.
Network governance / Global
Scope the location register, local services, languages and approval contacts for each market before rollout. The same standard applies across regions; exceptions remain documented.
Platform documentation
Google Business ProfileBring your whole network into focus.
Define your markets, locations and priorities. Start with a clear baseline.